Tuesday, 28 March 2017

Shoot 2 - Latisha Augustine


I chose to photograph this collection because of its symmetrical and geometric design.



The concept for my graduate collection was:

"Babylon is an important Rastafarian term referring to the human government and institutions controlled by money and greed which are seen as a rebellion against the rule of Jah [GOD]".
To summarise the above quote it was inspired by government control and greed. I've attached some concept pages to help give a visual representation. I would say my target Audience would Young millennials [20 - 30], High-end Sportswear/Womenswear brand." - Latisha Augustine 






Designer: Latisha Augustine 
Title: Babylon
Model: Elizabeth Pedro
Make up Artist: Tia Chauhan


As the design of the garments are quite symmetrical, I wanted to keep the make up symmetrical too to show consistency within my work. 


When shooting there was a slight technical issue regarding the lighting. A harsh shadow occurred across the bottom left of the colourama. I experimented with moving the lights around but the shadow did not disappear. To solve the problem I lay another colourama along the floor to break up the background. This worked to my advantage as the colours completely complemented the outfits and also created a layered effect, enhancing my concept of shape.





Taking into account all that I had learnt from my last shoot, I made sure I was shooting from a lower down viewpoint to ensure my model appeared more proportionate.
I also used a fan when capturing this collection to enhance movement within some of the looks (especially the cape).



British designer Lucy Orta developed a series of work that investigates the boundaries between the body and architecture. 
She states that her work breaks down barriers between clothing and architecture to remove many of the limitations they represent, 

One of the designs allowed four or more individuals to merge their garments into a multi-person tent. Her collection eliminates many of the boundaries between fashion and architecture as they become metaphors for shelter, dress, mobility and social space.

Refuge wear is a clear example of how fashion engages with other disciplines like architecture and art. This becomes a powerful message to the people of the world, that no matter what career path you choose, one can always help those less fortunate.





I like the way the background of this image is layered and has two different tones/textures. This is something I will have been influenced by and used in my own work as can be seen below.




Orta's designs are relevant to my work as they are structured garments inspired by architecture which can be worn. 






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