revolution exhibition

Helana and Liam

Having been inspired by Jill Sanders I decided to keep this shoot very simple especially when it came to editing. Using the burn tool on photoshop enhanced the clothes and removed all recognisable detail which produced harsh shapes. This also helped to highlight the flow of the garments. I believe this shoot was successful and some of these images will be used in my final prints. 

For my next shoot..

Having thought about how my last shoot went, I was happy with the outcome of the images however for my next shoot there are some things I would change.

Firstly, I would shoot from a different angle and viewpoint to show the clothing in a different way. Shooting from lower down will make the model and the clothes seem over powering. 

Also, think I was repeating my images when shooting. In order to avoid this happening again, I will research and plan a number of different poses. Something else I believe I could improve on would be the number of photos I take of the same pose. 

For my next shoot I am going to be using two models, this will be an interesting and exciting task as I have never done this before. I am hoping the models will work well together to ensure my images are successful. Both models will need outfits to compliment one another, this planning will be done prior to the shoot. 

Ella Images

This shoot was successful because the clothes used portrayed the structural elements I had intended to show. Elements of line shape can be seen throughout these photos. The editing process was kept simple as I wanted the clothes to attract the audience. 

Using photoshop I was able to experiment with the layout of the image. 

BTS from recent shoots

Using my computer as a camera, the models felt more comfortable posing as they were able to see exactly how they looked in the reflection.

Mood board for 13th dec shoot

For my next shoot to be a success I created a mood board to send to the model.

Having been asked to photograph for a set of fashion students I thought I would use the connection to my own advantage. 

For my upcoming shoot I asked Rebecca, the fashion student to help style the shoot with me. As well as this she was also on sight as a MUA. I sent Rebecca the mood board I had created so she could get an idea of the colour palette I was going for.  We agreed that the model would wear a long coat and a pair of culottes in one look and a puffer jacket for a separate look.

clothes show live (inspired)

Attending the clothes show live was helpful research for me when planning my next shoots as I was able to view some of the current trends on the catwalks. 

Perou Talk

Having had Perou give a talk first hand was useful in that we were able to gain some first hand knowledge from a professional in the industry. Some key points he made during the talk included:

Always have a unique selling point

Content of the image over form (He's much more interested in whats in the photo than the lighting/technique used)

Photography is a language, we should be saying something with our photos

Communicate with the creative team involved and the model

We take the photos, we should be giving something back 

This talk encouraged me to ensure I am also communicating with the other people I am working with. Whether it be a stylist or a make up artist it is so important to know that they understand my intentions and are prepared and ready. 

Architecture student collab (myles)

As part of my dissertation I interviewed an architecture student (Myles) who was very much interested in fashion and how the two practices worked together. Along with his brother, Myles has created a fashion brand and has designed the garments himself. Seeing as this was really fitting to my project, we decided to work together on a shoot.


The garments he had created were specifically designed to represent fashion as well as providing a sense of structure i.e. one garment had ballooned sleeves to show structure and another had lines to represent bridges. 


In order to get in contact with an architecture student I emailed a lecturer from the school of architecture who put me in touch with Myles. 

Response email from architecture student:

1. What area of architecture are you most interested in?

I am most interested in smaller scale architecture such as pavilions and community projects in addition to stage design and performance spaces.

2. Does fashion design have an impact on your work? If so, how?

Yes fashion has a great impact on my design work. I have recently started a clothing line with my brother who is studying fashion and business at university and the skills I use in garment design I try to use in architectural design. I feel I use the same process of design with both disciplines 

3. Have you been inspired by the works of fashion designers? If so, who?

I have. I am inspired by the works of Craig Green, Christopher Shannon and Liam Hodges. Also COS stores menswear

4. Would you agree or disagree that fashion takes inspiration from architecture?

In some occasions I would agree but I feel it is only if a designer specifically intends to reference architecture in their work, I don’t feel it is done in general.

5. Do you believe these roles could be reversed?

Yes in many ways they could be reversed especially with designers like myself that are intend to work in an interdisciplinary way. There are things both practices can borrow from each other

6. Can you give any examples of a fashion and architectural collaboration?

COS stores have collaborated with man y architects such as BIG Architects on the Serpentine pavilion and Snarkitecture for a concept show room.

7. Could you see yourself collaborating alongside a fashion designer?

Yes I could, I aim to work along side fashion designers in my future career as well as product designers and then the end goal is to set up my own studio practise that incorporates all 3 design disciplines. I am very keen to work not only on architectural projects but fashion ones as well hence me setting up a clothing line with my brother who will become a fashion designer.

8. Do you think technology has an impact on upcoming fashion design and architectural design? 

Technology is making it possible for more people to create the things they can imagine. No matter what you can imagine there will be some kind of technology or machinery that will be able to manufacture it weather it be buildings or garments. I feel this is a great thing as we as designers can now push the boundaries of our imagination because we know it can be achieved so more interesting and advanced buildings and clothing is being developed.

9. In your opinion, how do the two practices relate to one another? (any distinct similarities/differences)

They are both based around puzzles, in the sense that a building is an intricate kit of parts that has been planned out and pieced together, a garment is the same, a puzzle that has been designed and planned and then pieced together. They both require an eye for detail.

10. Have you yourself carried out any projects collaborating fashion and architecture together? (give a brief explanation if yes) 

Yes in 2^nd year I took a fashion based collaborative module with Alessandro where we were tasked to design a garment or material which incorporated architectural design processes and technologies. I designed a pull over nylon windbreaker that had manually retractable sleeves using elasticated cord.

For the shoot I was particularly interested in the windbreaker Myles had designed as a lot of shape could be created with this garment. 
Below is another outfit designed by Myles which shows great amount of texture.

The shoot was successful, however I feel that I could have experimented more with different poses to portray the clothing in a different way. 

Polaroid workshop

Taking part in a polaroid printing workshop with Andy and Asia was good fun and a chance to experiment with printing in the dark room again. We were taught how to bleach our negatives in the dark room which created unusual effects.

Further research

In order to get an idea of the style of clothing I wanted to use for my future shoots I looked at Alexander McQueens fashion look books. I found this helpful as it gave me an idea for how I should pose my models in order to create the structured look I was aiming for. The models are forced and rigid in the way they stand. The contrast of the dark clothes against the light background also emphasises the outline of their body shape, enhancing the idea of a structure. From what I have learnt here, I will take into account when photographing my next model. 

Co-ords are a good choice of outfit in order to emphasise the repetition of line and pattern. The flow and rhythm of the garment can be seen clearly with the use of netting and pleats. From looking at Alexander McQueens designs this has given me inspiration for styling my next shoot.

Tutorial

From my most recent tutorial it was agreed that from the images I have previously taken I needed to look at architecture in a new way. I was pleased with the progress I had made so far but there could be new avenues that I could explore further. 

In my future shoots I aim to shoot from a lower angle rather than from eye level to produce a variety of images and to show the clothing from a different perspective. Also, to ensure structure is portrayed within my images I aim to show these elements with the way in which I edit by using high contrast, shadows and highlights.

Jill Sanders fashion campaign was a big inspiration during this project. Her work it is quite simple but very effective, the clean contrast is so eye catching. Framing is an important element noticeable in her work as she often uses tight crops to highlight the most important parts of her subject.  I also liked the way she placed her images next to one another. 

Lighting options were also discussed in my tutorial.I knew I wanted to create some shadow in my images so I decided that in order to do this I would light my model from the side.

Logo - graphics collab

In order to update my website I wanted a fresh new logo so decided to get in touch with a graphic designer (Casey). I knew the style I wanted the logo to be; including my initials and a camera keeping it clean and simple. Together we sketched out some possible ideas and Casey then designed a range of options. We chose the best few and I have chosen a couple for my website and Facebook promotion page. 

Logo put into place on my website: