Negotiated Study #2 images

BAVC Proposal for Negotiated Study

AIM	Broad scope of project and how they relate to career goals or future aspirations
Combining fashion and location photography shot separately and creatively combined in postproduction. In other words, a fashion shoot will take place with a model in the studio. I will carry out another shoot photographing a series of locations. During the editing process, I will combine the two photo shoots I carried out by merging one image from each shoot together. This interests me because from the research carried out and the images I have come across, it is clear that architecture and fashion have an immense impact on each other and I am curious to find out how great the connection is between fashion and architecture within photography.
Skills & Resources	Potential new skills and resources required/ identified/developed
For this project I will need a reasonable amount of Photoshop skills for postproduction. Knowing the correct way to use lighting in the studio will be another important skill. As well as this potential collaboration will take place with (some of) the following: models, make up artist, fashion stylist. Other skills I will need include the ability to find appropriate environments to photograph and possible permissions. Greater general camera techniques and compositions will also be an important skill to have when carrying out my shoots.
Research & References	Areas of research to be explored - include potential visual references/related practitioners
The research I will carry out will include finding out about my potential audience, knowing how to find appropriate locations for shooting. Also, the research carried out will enable me to find out advanced Photoshop skills. Books I will look at include: 1.     ‘Photoshop CC’ (Galer and Andrews, 2013) 2.     ‘Architectural Photography’ (McGrath 2011) 3.     ‘Location Lighting Handbook’(Zetti 2013) 4.     ‘Architectural Photography’ ( Schulz, 2009 5.      ‘Fashion Photography’101 (Jade, 2012) By looking at all these books, I feel I will gain an understanding of how to photograph places of architectural beauty, and how to retouch and edit them successfully using Photoshop. As well as this, these books will provide me with the ability to carry out a successful fashion shoot, creating aesthetically pleasing images. Not only will I look at books, but websites will also contribute as a major part of my research. I will look at the following websites to gain a greater understanding of photography as well as architecture: 1.     British Journal of Photography -  http://www.bjp-online.com 2.     Royal Institute of British Architects - https://www.architecture.com/Explore/Home.aspx I feel that the work I plan to create will be appropriate for “Architectural Review” magazine as its articles covers the built environment, which could be a range of manmade structures.
Deliverables	Initially broad, this will develop and evolve with the project. Some indication of deliverables should be given.
My work will be presented by a selection of aesthetically pleasing images. There will be possible collaboration with a graphic designer, but I am happy to be dictated to by the projects development.
Time Management	An outline production plan should be indicated. Consider using a Gantt Chart to show your projected project management.
12 week module: Summer – Initial and primary research Week 1 – Focused research and tutorials Week 2 – Technical workshops Week 3 – Testing and contacting models Week 4 - Shooting Week 5 – Shooting Week 6 – Development of research Week 7 – Collaboration with Graphic designer Week 8 – Final shoots Week 9 – Post production Week 10 – Post production Week 11 – Post Production Week 12 – Refinement Christmas – Refinement

Bibliography:

-       Galer, M. and Andrews, P. (2013) Photoshop CC: Essential skills: A guide to creative image editing. United Kingdom: Focal Press.

-       McGrath, N. (2011) Architectural Photography: Professional Techniques for Shooting Interior and Exterior Spaces.

-       Zetti, P. and Zetti, S. (2013). ‘Location Lighting Handbook’ for Portrait Photographers’

-       Schulz, A. (2009) Architectural photography: Composition, capture and digital image processing. Santa Barbara, CA: Rocky Nook.

-       Jade, L. (2012) Fashion Photography 101. New York: Lark Books, U.S.

This series of images show combined fashion and location photography shot separately and creatively combined in postproduction. In other words, a fashion shoot will take place with a model in the studio. I will carry out another shoot photographing a series of locations. During the editing process, I will combine the two photo shoots I carried out by merging one image from each shoot together.