Negotiated Study # 1 images

BAVC Proposal for Negotiated Study

AIM	Broad scope of project and how they relate to career goals or future aspirations
To combine fashion with architecture through photography. I aim to do this by taking a series of photos that are fashion orientated using architectural settings/locations. For example; structural clothing or poses can be used within the shoot to emphasise this. This project interests me as I am aware of the impact fashion and architecture have on each other, however I want to investigate this connection further.
Skills & Resources	Potential new skills and resources required/ identified/developed
Skills I will need include Photoshop for retouching. As well as this I will need skills such as location lighting, both daylight and flash. Other skills include working with models, potential collaboration with make up artists, stylists and designers. Some resources I will use include criticality in creative choices; such as assessing the potential structures I plan to shoot and only choosing relevant locations. Other resources I will need to gain will be permission to photography the buildings.
Research & References	Areas of research to be explored - include potential visual references/related practitioners
The research carried out will include finding out about potential audiences. I will look at several magazines to find an area in which my photos could fit suitably. A potential suitable company for my work would be “Missguided” as their advertisements are often shot on location and the clothes used within my shoot would be appropriate to emphasise structure. The books that will be used for research include: I will look at ‘Shooting Models,’ (Falkow 2014) to gain a better understanding of how to capture a model successfully. As well as this I will also look at ‘Light A Model’ (Pegram 2014). In order to photograph my model in the correct style, I plan to look at ‘Photographing Models; 1000 Poses’ (Siegel 2012). From reading this book, I will provide myself with a range of different poses to keep in mind when shooting. Another way I will do this is by watching ‘Location Lighting with Drew Gardner,’ not only will it provide me with a number of poses to use, it will also show me the correct style of lighting to use when shooting on location. ‘A beginner’s Guide to Architecture Design’ (Rogers) will enable me to understand architecture further as well as ‘A History of Architecture in 100 Buildings’ (Cruickshank, 2015). Websites will also contribute as a major part of my research. I will look at the following websites to gain a greater understanding of photography as well as architecture: 1.     British Journal of Photography -  http://www.bjp-online.com 2.     Royal Institute of British Architects - https://www.architecture.com/Explore/Home.aspx
Deliverables	Initially broad, this will develop and evolve with the project. Some indication of deliverables should be given.
I aim to create a body of work, which will be either a magazine or a selection of beautifully presented prints. There will be possible collaboration with a graphic designer, but I am happy to be dictated by the projects development.
Time Management	An outline production plan should be indicated. Consider using a Gantt Chart to show your projected project management.
12 week module Summer – Initial Research Week 1 – Focused research and tutorials Week 2 – Technical workshops Week 3 – Testing and contacting models Week 4 - Testing Week 5 – Further development with research Week 6 - Shooting Week 7 - Shooting Week 8 – Final shoots Week 9 – Post production Week 10 – Graphics collaboration Week 11 – Post production Week 12 – Refinement Christmas – Refinement

Bibliography:

-       Falkow, F. and Duckworth, A. (2014) Shooting models; Tips, techniques & testimony from Both sides of the camera. United Kingdom: Ilex.

-       Pegram, B. (2014) Light a model: Studio and location lighting techniques for fashion photography. United States: Amherst Media.

-       Siegel, E. L. (2012) Photographing models: 1000 poses: A practical sourcebook for portrait, advertising, fashion and glamour models. London: A&C Black Publishers.

-       Cruickshank, D. (2015) A history of architecture in 100 buildings. United States: Firefly Books.

This series of images combines fashion with architecture through photography. I have done this by taking a series of photos that are fashion orientated using architectural settings/locations.

Evaluation of shoot:

I was happy with the overall outcome of these images. Daylight lighting was successfully used to capture these images, no flash was needed. Viewpoint and framing was carefully thought about while shooting and I think this can be seen in the results. A strong contrast in colour is provided within these images and can be seen between the background (structure) and the foreground (model). Some of the poses from the model are better than others. If I were to reshoot this, I would have the model pose slightly differently to show some structural elements.