Look Book

For my final outcome I decided I would create a look book because it was the most suitable product for my target audience. A lot of young people tend to read magazines and keep up to date with the latest fashion trends. Therefore a look book would be a good product to create for my consumer market.

To help with the layout of my look book I collaborated with a graphic designer and produced a brief to give to her.

Creative brief:

Look book notes

Brand image: elegant, sophisticated, classic, trendy. 
-Lookbook images should speak for themselves
-Looking at relevant examples, that display a similar style to Topshop and Zara look books 
- What works and doesn't work in the industry. Whats trending
-Appealing to the target audience
- Clean simple, bold layout
-Fashion designers, young bloggers, people who have an interest in fashion, who are trying to gain an insight to the latest fashion trend 
- Think about front and back cover
- Credits for make up artists, stylists, designers, models etc 
-Possibility of having page numbers

Mood board for look book:

possible layout idea 

To keep my concept of shape apparent throughout my look book I thought about how I could show it within the design. A consistent theme of broken up images were used within each collection. This layout was chosen to highlight the structural concept and show how they are fragmented. 

The font used in my look book was chosen on purpose as it is the same font used for my logo. This was done to show a consistency within my branding.

Mock up of final look book layout:

Final look book:

https://issuu.com/caaseyli/docs/melb_lookbook-latest_version2